Archive for November, 2010

Home Staging Helps FSBO Clients Pocket Even More Money



Many home owners choose to sell on their own instead of working with a real estate agent and giving 5% or 6% of their selling price over in real estate commissions. These properties are known as FSBOs, an acronym for ‘For Sale by Owner.’

The very fact that they’ve chosen to sell without an agent tells you these types of clients are interested in making more money on their sale. Home staging is an excellent way for the owners of FSBO properties to maximize their selling price, as demonstrated in the following story about Staging Diva Graduate and Omaha home stager, Dolly Dewald.

After doing an initial home staging consultation for a busy couple with three young children who were selling their home without a real estate agent, Dolly was asked to stage the home for them.

The home owners spent weeks cleaning and painting their home. They had little in the way of furniture so Dolly helped them get set up with a furniture rental company and assisted in selecting furniture for 4 bedrooms and an entertainment room. Dolly went on to purchase bedding and accessories. The home took an entire day to stage.

Each Sunday they held an open house and they ended up receiving multiple offers, not bad for a FSBO. The couple eventually sold for 96% of their asking price.

The clients were thrilled with the results and later told Dolly the buyer said her staging is what sold the house. About her home staging training, Dolly writes, “My goal was to have a job I loved. The Staging Diva® Program gave me the structure and know-how to create a business and make it work. With Debra Gould’s help I now have an outlet for my creative juices and a job I love.”

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Home Stagers Don’t Have to Buy Their Own Accessories



Becoming a home stager doesn’t mean you have to get yourself into credit card debt stocking up on art, accessories, towels and bedding.

If you’ve been putting off your desire to learn home staging because you’re not prepared for these expenses, you should know you have other options.

When it comes to accessories, towels and bedding – those types of things – when I need to purchase them for a client, I use their money and everything ends up belonging to my clients.

This works very well. I get paid for my time to go shopping and I’m shopping with my clients’ money. The client gets to keep the receipts and the packaging, so when the house sells it’s up to them if they want to keep that stuff because it’s theirs. If they want to return items to get a different color to match their new home, or if they don’t want to keep any of it – that’s up to them.

Some home stagers like to build up their own stash of vases, candles and other accessories, but I deliberately decided not to do that. I don’t want the bother of storing those things and keeping track of them, so I approach it differently. Many homeowners love the fact that they have all this great new stuff to move to their new home so it’s a win-win situation for everyone.

When it comes to artwork, many furniture rental places rent art as well but it can be difficult to find appropriate art for home staging. The Staging Diva® Art Shop makes shopping for art effortless. Each piece was selected for home staging and galleries are organized by room. On top of that, when you choose your piece, you also pick your mat and frame and it’s shipped right to your door.